First and foremost, we’re a start up. We are not fertilizer development engineers. We are not chemists. We’re two people with a vision, a passion, a strong will, and a desire to do something more for the planet. We wanted to do something our children could see and experience, and benefit as a tangible, physical accomplishment. And being a start up, we’ve had to learn a lot. Every bit of it. We called on our experience of agronomics and manufacturing, but developed a product, a technology wildly different than what’s currently on the market.
We love turfgrass. Well, Matt loves turfgrass. John likes flexing his brain muscle with larger than life challenges. He started in the renewable energy sector and saw gaps, wastes, and great potential to participate in the circular economy. Then he found some engineer types to develop some organization around some really wild ideas.
Matt was frustrated with the turf and ornamental industry. For a decade,…
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