Jan. 12th, 2023
5 Ways To Prevent Negative Comments From Ruining Your Brand Equity
There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals, brands are not immune to negativity online, either. Whether it's warranted or unwarranted, people have an opinion and the internet makes it easy for the…
Dec. 7th, 2023
5 Essential Videos Every Small Business Should Publish Before the Year Ends
In today's digital age, video content has become a powerful tool for small businesses to connect with their audience, promote their products or services, and drive growth. With the year coming to an end, now is the perfect time to strategize and create essential videos that can make a significant impact on your busine…
Nov. 28th, 2023
The 5 Biggest Mistakes You're Making With Your Google Business Profile That Are Costing You Sales
In today's digital age, having an online presence is crucial for any business looking to thrive. One of the most valuable tools for establishing that online presence is a Google Business Profile. It's not just about being listed on Google; it's about making the most of your profile to attract potential customers and d…
Nov. 18th, 2023
Converting Visitors into Leads: Optimizing Your Website for Business Growth
In the ever-evolving landscape of digital marketing, the success of your online presence hinges on your ability to convert website visitors into valuable leads. It's not enough to have a stunning website; you need a strategy that effectively turns casual browsers into loyal customers. In this comprehensive guide, we w…
Jan. 7th, 2023
Tips for Creating a Secure Online Password
If you’ve spent any amount of time online, you probably know how frustrating it is to create a secure password. It can feel like nothing you enter will ever be good enough, except for a random string of letters and numbers that no one can possibly remember. And yet, strong passwords are a must if you do any business…
Nov. 9th, 2023
7 Marketing Metrics Every Business Should Track to Drive Growth
In the ever-evolving landscape of business, marketing metrics play a pivotal role in deciphering the effectiveness of your strategies. To drive growth and stay ahead of the competition, businesses need to be armed with the right data and insights.
In this comprehensive guide, we'll delve into the "7 Marketing Metri…
Oct. 31st, 2023
3 Profitable Automated Email Sequences Every Small Business Should Use
Automated email sequences have proven to be a game-changer for small businesses seeking to maximize customer engagement and drive conversions. By delivering targeted and timely content to subscribers, businesses can nurture leads, build relationships, and boost revenue.
In this article, we'll unveil three highly pr…
Oct. 21st, 2023
3 Mistakes that are Killing Your Social Media Post Reach (and How to Avoid Them)
Social media has transformed the way we communicate, share information, and do business. It's a powerful tool, but its effectiveness can be severely limited if you're making certain mistakes in your approach. Let's delve into the three most common mistakes that could be sabotaging your social media post reach and expl…
Dec. 27th, 2022
8 Video Ideas Small Businesses Should Incorporate into Their Digital Marketing
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website, YouTube, and social media channels.
But one of the ch…
Oct. 12th, 2023
A Guide to Local Search Citations: What They Are and Why Every Local Business Needs to Optimize Them
In the ever-evolving landscape of digital marketing, local search citations have emerged as a critical component for businesses looking to establish and strengthen their online presence. If you're a local business owner, understanding what local search citations are and why optimizing them is essential can significant…
Oct. 3rd, 2023
6 Signs You Need to Start Automating Your Marketing Today
In today's fast-paced digital landscape, automation has become a key driver of marketing success. As businesses strive to reach wider audiences, engage customers effectively, and stay competitive, automating marketing processes is no longer an option—it's a necessity. In this comprehensive guide, we'll explore the s…
Sep. 21st, 2023
7 Quick Wins for Boosting Your Social Media Post Engagements
In the dynamic landscape of social media, capturing your audience's attention and fostering meaningful engagements is paramount. Whether you're a business aiming to strengthen your brand or an individual seeking to expand your reach, boosting social media post engagements is a goal worth pursuing.
This article delv…
Dec. 15th, 2022
13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end smartphone, there is no question about it. Your p…
Sep. 9th, 2023
The Step-by-Step Process to Create a Content Calendar That Aligns With Your Business Goals
A well-structured content calendar is a powerful tool for businesses aiming to deliver consistent and goal-oriented content. It not only streamlines your content creation efforts but also ensures that your content resonates with your target audience and aligns with your business objectives.
In this article, we'll g…
Dec. 1st, 2022
What is Search Intent and How Can You Leverage it to Increase Rankings?
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes in…
Nov. 22nd, 2022
Advantages of Hiring a Social Media Manager for Your Company
It's no secret that social media is a powerful tool for businesses. To capitalize on the potential of social media, many companies are hiring social media managers. If you're on the fence about whether or not to hire a social media manager for your company, below are some advantages that may help you make up your mind…
Nov. 10th, 2022
Building Your Small Business Blog: Where to Find Great Topic Ideas
You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or more topics off the top of your head, you’ll eventu…
Nov. 3rd, 2022
What Google's Latest SEO Update Is All About
There are many who proclaim that SEO is dead and there is enough circumstantial evidence for them to back up this claim. The rise of video content, particularly short from video, has drastically changed the way people consume knowledge on the internet. So while people may have searched for something they had a questio…
Oct. 25th, 2022
7 Link Building Strategies for Small Businesses That Deliver Results
How do you get more traffic and boost your website’s visibility in the search engines? Link building is a proven way to accomplish both!
It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in the search engines, giving you a boost in t…
Oct. 13th, 2022
Why You Should Focus on Local SEO in 2022
What comes to your mind when you think of SEO?
For most, the answer is a combination of content marketing and keywords.
To say that this is a narrow view of SEO, particularly in 2022, wouldn’t entirely be inaccurate.
While it’s true that conventional SEO is still as important today as it was many, many ye…
Oct. 4th, 2022
Top 5 Online Marketing Strategies For Small Businesses
Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially.
Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, n…
Sep. 24th, 2022
8 Creative Ways for Small Businesses to Grow Their Email List
Every small business needs to have an email list - it’s one of the most valuable assets you can develop in today’s largely digital world.
Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big boost to your business.
But you need peopl…
Sep. 8th, 2022
Why Content Marketing Is Still Relevant in 2022
Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set.
However, with the significant evolution that online marketing has gone through over the past decade or so,…
Aug. 16th, 2022
8 Tips to Conduct Successful Keyword Research for Your Small Business Marketing
Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit your site?
Every internet search is based on keyw…
Jun. 14th, 2022
Link-Building Strategies to Use in 2022
The guidance on how to get your content to rank high in search results has changed over the years. The focus is almost always on Google, which is the world’s leading search engine, and Google often makes changes to its algorithms that require content marketers to adapt their strategies.
The algorithm updates that…
Jun. 7th, 2022
Ways to Create a Digital Marketing Budget as a Small Business
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to make sure that you delegate it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even…