Aug. 2nd, 2022
How (and Why) to Create a Living Will
A living will—also referred to as an advanced directive—is a written statement that outlines a person's wishes related to medical treatment in situations where they are unable to express their consent.
Essentially, a living will provides insight into a person's wishes for end-of-life medical care in the event t…
Aug. 31st, 2023
How to Pick the Best Content Marketing Formats and Strategies for Your Business
In today's digital age, content marketing has become an essential strategy for businesses to connect with their target audience, build brand awareness, and drive conversions. However, with numerous content marketing formats and strategies available, choosing the right ones for your business can be overwhelming.
Thi…
Aug. 22nd, 2023
7 Ways Local Businesses Can Get More Visibility (Without Breaking the Bank)
In today's competitive business landscape, local businesses often struggle to gain visibility and stand out from the crowd.
With limited resources and budgets, it can be challenging to implement effective marketing strategies. However, there are several cost-effective ways for local businesses to enhance their visi…
Aug. 10th, 2023
Lights, Camera, Convert: How Video Marketing Can Drive Sales for Small Businesses
In today's digital age, small businesses face intense competition when it comes to capturing the attention of their target audience and driving sales.
With the rapid growth of online platforms and social media, traditional marketing methods may no longer be as effective as they once were. This is where video market…
Jul. 23rd, 2022
Things to Consider Before Hiring a Videographer
Whether you're marketing a new local business or service or trying to reach out to your current audience, having quality videos is an incredible way to get your message across. With video trending upwards in recent years, it's important to find a great videographer for your needs—so we've compiled four factors you s…
Aug. 1st, 2023
7 Ways Local Businesses Can Use SMS Marketing to Grow Their Sales
SMS marketing has become an indispensable tool for local businesses seeking to connect with their customers and drive sales in today's digital age. With the widespread use of smartphones, Short Message Service (SMS) offers a direct and personalized way to communicate promotions, offers, and important updates. If you'r…
Jul. 20th, 2023
How To Grow Your Instagram Following For Your Small Business
Social media plays a significant role in marketing your small business. You can use it to increase your brand awareness, announce upcoming events, run promotions, and more. But to maximize the potential of Instagram and other social media platforms, you typically need to have a strong following. Use the following tips…
Jul. 11th, 2023
10 Digital Marketing Mistakes To Avoid In 2023
In the modern landscape, digital marketing has established itself as a highly effective instrument for businesses to effortlessly reach their target audience and enhance sales. However, to utilize the power of social media platforms effectively for brand promotion, it is crucial to possess the knowledge of how to avoi…
Jul. 14th, 2022
Benefits of Hiring an IT Firm for Your Business
Information technology (IT) security has become an inevitable component of every business, and IT specialists know how to protect your company best. They provide specialized knowledge and resources to tackle particular business security problems, like ransomware and secure file-sharing. Hiring an IT firm can help you …
Jul. 1st, 2023
7 Ways to Use the Link in Bio on Instagram to Build Your Brand
Getting a groove for internet marketing can be difficult, especially when you have to choose between posts, stories, videos, and ads. Whether you are a small business or an influencer, it is difficult to decide what to share and how to do it. One of the best ways to streamline the process is to use the link-in-bio as …
Jun. 22nd, 2023
What is AI Copywriting and Can it be Risky for Your Business?
Copywriting has been around since long before the internet. It involved writing compelling and creative copy for print and electronic ads. With the advent of the internet, copywriting moved online as businesses set up websites and social media profiles. Copywriting has always been an important aspect of search engine …
Jun. 13th, 2023
Reasons to Join a Business Networking Group
Growing a business takes time, energy, and effort. But you don’t have to go it alone. There are plenty of resources and support systems available to help you, including business networking groups.
Business networking groups can offer a wealth of benefits to small, medium-sized, and large businesses. If you’re n…
Jun. 21st, 2022
5 Key Benefits of Joining a Business Networking Group
Growing a business takes time, energy, and effort. But you don't have to go it alone. There are plenty of resources and support systems available to help you, including business networking groups.
Business networking groups can offer a wealth of benefits to small, medium-sized, and large businesses. If you're not a…
May. 30th, 2023
5 Tips For Dealing With A Bad Business Review
Being in business isn’t for the faint of heart. While you may sometimes get positive reviews from satisfied customers, occasionally, you’ll get a negative review despite doing your best to provide excellent customer service.
Getting online reviews can feel like riding a roller coaster. The good reviews are easy…
Jun. 14th, 2022
Link-Building Strategies to Use in 2022
The guidance on how to get your content to rank high in search results has changed over the years. The focus is almost always on Google, which is the world’s leading search engine, and Google often makes changes to its algorithms that require content marketers to adapt their strategies.
The algorithm updates that…
Jun. 7th, 2022
Ways to Create a Digital Marketing Budget as a Small Business
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to make sure that you delegate it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience, it can be even…
May. 31st, 2022
What is a Financial Advisor and Why Would You Work With One?
A financial advisor assists individuals in broadly planning their client’s financial future and determining financial goals and how best to accomplish those goals. There are specialties in this field, which include Certified Financial Planner (CFP), Chartered Life Underwriter (CLU), Chartered Financial Consultant (C…
May. 27th, 2022
5 Perfect Occasions to Give a Gift Basket
Giving gifts expresses love, support, excitement, and happiness for the people you care about. Choosing to gift someone a handmade gift basket can be a great way to say many things, like "Congratulations," "Happy Birthday," or "I love you." Let's look at a few special occasions and holidays that are perfect for giving…
May. 19th, 2022
4 Tools to Help You Organize Daily Tasks
Sometimes it can be difficult to hit the ground running and get all of your tasks done each day. Whether for work or personal tasks, there are many tools and systems that exist to help you organize your time and get the task done on time. Here are four popular tools that you might want to consider using.
Daily …
May. 17th, 2022
Top 5 Reasons to Hire a Consultant for Your Business
Managing a small business can be a challenging task. While there are many online resources available to help you keep going, there may come a time when you need additional help. That's where hiring a business consultant comes in. Here are some reasons why hiring a business consultant may be a good idea for your small …
Apr. 30th, 2022
Should You File for Bankruptcy? Factors to Consider
If you're considering filing bankruptcy, you're not alone. More people in the United States are filing for bankruptcy than you may think. While filing for bankruptcy might seem like an overwhelming decision or process, there are a few reasons why bankruptcy could be a wise financial choice.
You Need to Pay for …
Apr. 14th, 2022
Banks vs. Credit Unions: What's the Difference?
Banks and credit unions offer similar financial services, but there are a few key differences between them. Let's take a look at what sets these two types of institutions apart.
For-Profit vs. Not-For-Profit: Why It Matters
Banks are for-profit institutions, which means their goal is to generate income for t…
Mar. 29th, 2022
5 Budget-friendly Digital Marketing Tips for Small Businesses
Small businesses tend to be on tight budgets. No matter how tight your budget, however, you need to make sure to set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget with your digital marketing strategy. The following tips should help you do just that.
1. Make Your Free …
Mar. 25th, 2022
Top Tips for Creating a Great Home Office
Whether you've been working remotely for a while or have just started working from home (WFH), having a dedicated desk or office space can make a huge difference in your WFH life. Here are a few tips to consider when setting up (or rearranging) your home office.
Choose a Good Location
The first step is selec…
Mar. 15th, 2022
Benefits of Working With a Property Management Company
Putting time and money into rental properties is a significant investment that needs attention and dedication. However, this can often be difficult if you have other commitments. This is where you might consider working with a property management company. Let's go over a few of the main benefits.
Marketing Your…
Mar. 8th, 2022
4 Main Differences Between Bookkeeping and Accounting Services
Before you outsource your company's financial services, it's important to determine whether you need full accounting services or a bookkeeper. The terms may seem similar on the surface, but there are some important differences between the two that will likely affect your decision.
There are four main areas of disti…