In today's competitive business landscape, local businesses often struggle to gain visibility and stand out from the crowd. With limited resources and budgets, it can be challenging to implement effective marketing strategies. However, there are several cost-effective ways for local businesses to enhance their visibility and attract more customers. This article will explore seven actionable strategies that can help local businesses increase their visibility without breaking the bank. 1. Leverage Online Directories Online directories such as Google My Business, Yelp, Bing Places for Business, and WhirLocal are invaluable platforms for local businesses. By creating and optimizing your business listings on these directories, y…

Connect and learn with other small businesses during our WhirLocal Monthly Mastermind for August, 2023. Nikki RauschCEO & Founder of Sales MavenSpeaker | Author Topic: Sales Strategies To Change The Game In Your BusinessSpeaker: Nikki Rausch Date: August 24, 2023Time: 2:30pm PST / 5:30pm ESTLocation: Zoom In Sales Strategies To Change The Game In Your Business, you’ll be shown: How to master the art of seamlessly guiding a prospect through an effective sales conversation, step by step The crucial distinction between talking "at" a client versus talking "with" them, to build rapport and trust Compelling language that captivates and engages people, fostering meaningful connections The critical question that,…

As the summer sun shines bright, your flower or vegetable garden is likely in full swing. August is a crucial month for tending to your plants. Here are some simple tasks to ensure your garden stays vibrant and productive. 1. Water Wisely With the heat in full force, your garden needs proper hydration. To prevent water from evaporating too fast, make sure to water your plants either early in the morning or during the late evening. Aim for the soil, not the leaves, and make sure water reaches the root zone. Be attentive to signs of drooping or dry soil, as these indicate thirst. 2. Mulch Magic Spread a layer of mulch around your plants in August to conserve moisture and discourage weeds. In warmer climates, this also helps the s…

As our loved ones age, their needs change, and they may require additional support to maintain a high quality of life. Senior services are designed to provide essential assistance and care for older adults, ensuring their well-being and comfort. Let's explore the importance of a few senior services and how they play a vital role in supporting older adults in their everyday lives. In-Home Care For seniors who prefer to age in the comfort of their own homes, in-home care services are a valuable option. These services offer assistance with daily activities such as bathing, dressing, meal preparation, medication reminders, and light housekeeping. In-home caregivers provide companionship and support, enabling older adults to maintain some…

Welcome back to the Salem, Oregon area, as we gear up for another weekend filled with upcoming events that promise to bring joy, entertainment, and community spirit to the forefront. Salem on Tap Brewfest Head on over to the Salem Convention Center for the 11th annual Brewfest (formerly known as Cinco de Micro)! Prepare to indulge in the diverse world of craft beers with over 60 unique and seasonal releases, accompanied by an array of local and PNW classics. Additionally, enjoy delicious food from Gilgamesh Brewing, Eddy’s Phillys, Fuego Mexican Grill, and Maui Melts: Sweet Treats. Proceeds from the event go towards the Boys & Girls Club of Salem, Marion and Polk Counties. Date: August 18-19, 2023Time: 4 PM - 10 PM F…

When it comes to selling your home, first impressions are everything. Home staging is a powerful technique that can make a significant difference in attracting potential buyers and securing a quick sale. By highlighting your home's best features and creating a warm, inviting atmosphere, you can make your property truly irresistible. If you're looking to sell your home quickly and at the best possible price, here are some home staging secrets to help you achieve that goal. Declutter and Depersonalize Start by decluttering your home and removing or relocating personal items. Potential buyers want to envision themselves living in the space, so a clean and clutter-free environment is essential. Consider packing away personal photographs,…

The back-to-school season can be an exciting time for families, but it can also put a strain on the budget, especially with the challenges of inflation. In Salem, Oregon, there are several savvy ways to save money while preparing your school-aged children for the upcoming academic year. Let's explore the top five strategies that can help you make the most of your budget without sacrificing quality or style. Create a Budget and Stick to It Before hitting the stores, sit down with your family and establish a clear budget for back-to-school expenses. Consider all the necessary items such as clothing, school supplies, and accessories. By setting a spending limit, you'll be able to prioritize your purchases and avoid impulse buying. You c…

It’s no surprise that proper car maintenance is important to keep your car in good shape. A car that is not cared for will break down and may eventually end up costing you more money than if it were properly maintained. Luckily, there are several car care tips that you can do on your own to keep your car running smoothly between regular maintenance visits. 1. Check Your Oil Checking the oil in your car regularly is one of the most important things you can do for your car’s overall health. A general rule of thumb is to change your car’s oil and oil filter every 3,000 miles, but it’s still a good idea to check your dipstick for the color and level of your oil. If it’s a light color and at a good level, you’re good to go! If…

In today's digital age, small businesses face intense competition when it comes to capturing the attention of their target audience and driving sales. With the rapid growth of online platforms and social media, traditional marketing methods may no longer be as effective as they once were. This is where video marketing comes into play. Videos have emerged as a powerful tool for businesses to engage with their customers, tell their brand story, and ultimately drive conversions. In this article, we will explore the benefits of video marketing and discuss how it can be a game-changer for small businesses. The Power of Video Marketing In recent years, the consumption of online videos has skyrocketed. People are spending more …

It's going to be another exciting weekend in Salem, Oregon! Mark your calendars as we take a look at just a few of the fun activities you can find taking place in the city the weekend of August 11-13, 2023. Englewood Forest Festival Spend the day outdoors at the Englewood Forest Festival, a free event held in Englewood Park. Embark on a day filled with art, music, dance, wonder, and discovery! Delight your taste buds with delicious food offerings from vendors like Geppetto's Italian and Dough Hook, and engage in a plethora of fun activities and workshops designed to enrich your experience. From learning about pollinators and native plants to crafting your own bird feeder and painting rocks, the opportunities for learning and creativi…

Are you looking for a sustainable way to dispose of your food scraps while also enriching your garden? Composting might just be the answer you've been seeking. It's a natural process that transforms kitchen and garden waste into nutrient-rich compost, which can be used to nourish plants, improve soil health, and reduce the amount of waste that ends up in landfills. In this basic composting guide, let’s explore how to start composting and why it's worth incorporating into your daily routine. Why Compost? Composting offers a host of benefits, both for you and the environment. Below are some compelling reasons why you should consider this eco-friendly practice. Reducing Waste Food scraps make up a significant portion of hous…

For those seeking an exhilarating and challenging way to improve their physical and mental well-being, rock climbing at a climbing gym offers a great solution. Whether you're a seasoned climber or a novice looking for a new fitness adventure, rock climbing can unlock a host of benefits for your body and mind. In this blog post, we will explore the physical and mental advantages of indulging in this dynamic sport at a climbing gym. Physical Benefits Full-Body Workout Rock climbing engages multiple muscle groups simultaneously, providing a comprehensive full-body workout. As you pull yourself up using your arms, push with your legs, and engage your core for stability, you'll be toning and strengthening your muscles from head to toe.…

Choosing the right glass repair company to repair your glass windows, doors, shower enclosure, car windows, or other glass is not always an easy one. To help you out, here is a list of some important things to consider before hiring them. 1. What Services Do They Offer? Not all glass repair companies offer the same services. Some may specialize in repairing custom glass shower enclosures, while others may focus on fixing cracked windows. So, before you hire a company, make sure to ask about the services they offer and if they are able to accommodate your specific repair needs. 2. Do They Have Experience With This Type of Repair? Even if a local company offers the repair service that you need, they may not have experience wi…

Welcome to Salem, Oregon, where the summer heat is matched only by the sizzling lineup of events happening from August 4-6, 2023! This exciting weekend promises a whirlwind of fun and entertainment for residents and visitors alike. From family-friendly festivals to mouthwatering food events, there's something for everyone to enjoy in the heart of the Willamette Valley. So, mark your calendars, gather your loved ones, and get ready to immerse yourselves in an unforgettable experience that will leave you with cherished memories. Let's dive into the vibrant happenings that await you in Salem this August weekend! Riverfront Family Fest 2023 Discover the excitement of the annual Riverfront Family Fest, a beloved community event perfect fo…

SMS marketing has become an indispensable tool for local businesses seeking to connect with their customers and drive sales in today's digital age. With the widespread use of smartphones, Short Message Service (SMS) offers a direct and personalized way to communicate promotions, offers, and important updates. If you're a local business owner looking to leverage SMS marketing effectively, here are seven strategies to consider. 1. Build a Subscriber List (Always!) The foundation of a successful SMS marketing campaign lies in building a robust subscriber list. Provide customers with incentives to opt-in to receive SMS updates from your business. This can include exclusive discounts, early access to promotions, or valuable content. Ut…

Taking on a do-it-yourself (DIY) flooring project can be a rewarding experience, whether you're a homeowner looking to upgrade your living space or a house flipper aiming to increase a property's value. However, DIYing your floors also comes with its share of challenges. To ensure a successful flooring project and avoid costly mistakes, here are four common pitfalls to steer clear of: Underestimating the Importance of Proper Preparation One of the most common mistakes DIYers make is underestimating the importance of proper preparation. Rushing into the installation without adequately preparing the subfloor can lead to uneven flooring, squeaks, cracks, and premature wear. Always take the time to clean, level, and inspect your subfloor…

Injuries are an all-too-common part of an active lifestyle, whether you're an athlete, fitness enthusiast, or someone who just enjoys staying active. Injuries from accidents such as car crashes or slipping down a flight of stairs can also happen when you're least expecting them. While recovering from an injury can be challenging, it's crucial to approach the rehabilitation process with the right guidance and expertise. This is where physical or rehabilitation therapists come in. Let's explore the valuable role of these professionals in aiding injury recovery and helping individuals regain their strength and mobility. What Do Physical Therapists Do? Physical therapists are highly trained professionals with expertise in injury reha…

When summer temperatures soar, finding ways to keep kids cool and entertained becomes essential. Don't worry; we've got you covered! These seven exciting water-based summer activities will ensure your kids (or any big kids at heart) stay cool and have a blast all season long. Water Balloon Frenzy A water balloon fight is a classic and thrilling way to beat the heat. Fill a bunch of water balloons and let the fun begin! Divide the kids into teams and set up obstacles in the yard for an epic battle. Alternatively, go all out with a last-person-standing showdown. The laughter and excitement will create lasting memories. Sprinkler Fun If you have a garden sprinkler, bring it out for a fun water play session. A homemade sprinkle…

Condensation in the home can cause a whole host of problems. One of the areas most affected by this issue is the bathroom. Bathrooms are particularly susceptible to moisture buildup due to the constant presence of water vapor from showers, baths, and sinks. This moisture can condense on cool surfaces like mirrors, tiles, and windows, leading to unsightly streaks and water droplets. If left alone, it can even cause peeling paint or mold. Fortunately, there are a few things you can take to prevent or reduce bathroom condensation. 1. Turn On Ventilation The first and most important thing is to make sure your bathroom has an adequate ventilation fan. This will help to remove the moisture-laden air from your bathroom quickly and prevent i…

Social media plays a significant role in marketing your small business. You can use it to increase your brand awareness, announce upcoming events, run promotions, and more. But to maximize the potential of Instagram and other social media platforms, you typically need to have a strong following. Use the following tips to grow your Instagram following. Stick to Organic Methods When it comes to growing your Instagram following, doing so organically will always be the best approach. You don’t want to buy followers, as this will just give you short-term results. You are also very unlikely to see the engagement you want from those followers. Putting in the effort to grow your followers organically with people in your area or niche will …

Incorporating strength training into your workout routine can be beneficial to your overall health. Strength training is a type of exercise that involves a person using their own body weight or equipment to build mass, endurance, and strength. If you’re thinking about adding some strength training exercises to your routine, read on to learn a few benefits. 1. Stronger Bones Bone strength is important for many reasons. Not only do strong bones protect your internal organs, but they also provide support to your muscles. In addition to this, incorporating strength training exercises into your routine increases bone density. 2. Effective Way to Build Lean Muscle Strength training is a great way to build muscle mass and develo…

For food enthusiasts and aspiring home cooks, having a well-stocked pantry is the key to culinary success. With the right ingredients always at your fingertips, you can create flavorful and impressive dishes. From versatile spices to pantry staples, let's dive into the must-haves that will elevate your cooking game. Olive Oil A cornerstone of Mediterranean cuisine, olive oil is a versatile and heart-healthy cooking oil. Look for extra virgin olive oil, which retains more of its natural flavors and health benefits. Use it for sautéing, dressing salads, or drizzling over roasted vegetables for a delightful touch. All-Purpose Flour A staple for baking and cooking, all-purpose flour serves as the foundation for countless recipes. …