Mar. 29th, 2022
5 Budget-friendly Digital Marketing Tips for Small Businesses
Small businesses tend to be on tight budgets. No matter how tight your budget, however, you need to make sure to set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget with your digital marketing strategy. The following tips should help you do just that.
1. Make Your Free …
Aug. 1st, 2023
7 Ways Local Businesses Can Use SMS Marketing to Grow Their Sales
SMS marketing has become an indispensable tool for local businesses seeking to connect with their customers and drive sales in today's digital age. With the widespread use of smartphones, Short Message Service (SMS) offers a direct and personalized way to communicate promotions, offers, and important updates. If you'r…
Jul. 20th, 2023
How To Grow Your Instagram Following For Your Small Business
Social media plays a significant role in marketing your small business. You can use it to increase your brand awareness, announce upcoming events, run promotions, and more. But to maximize the potential of Instagram and other social media platforms, you typically need to have a strong following. Use the following tips…
Jul. 11th, 2023
10 Digital Marketing Mistakes To Avoid In 2023
In the modern landscape, digital marketing has established itself as a highly effective instrument for businesses to effortlessly reach their target audience and enhance sales. However, to utilize the power of social media platforms effectively for brand promotion, it is crucial to possess the knowledge of how to avoi…
Dec. 8th, 2021
3 Reasons to Consider a New Logo for Your Business
Your company's logo is one of the most important branding elements for your business. It is often the first thing people see when they visit your website, social media, or pick up your business card. A logo can be used in all of your marketing materials, and it's something that people visually associate with you and y…
Jul. 1st, 2023
7 Ways to Use the Link in Bio on Instagram to Build Your Brand
Getting a groove for internet marketing can be difficult, especially when you have to choose between posts, stories, videos, and ads. Whether you are a small business or an influencer, it is difficult to decide what to share and how to do it. One of the best ways to streamline the process is to use the link-in-bio as …
Jun. 22nd, 2023
What is AI Copywriting and Can it be Risky for Your Business?
Copywriting has been around since long before the internet. It involved writing compelling and creative copy for print and electronic ads. With the advent of the internet, copywriting moved online as businesses set up websites and social media profiles. Copywriting has always been an important aspect of search engine …
May. 30th, 2023
5 Tips For Dealing With A Bad Business Review
Being in business isn’t for the faint of heart. While you may sometimes get positive reviews from satisfied customers, occasionally, you’ll get a negative review despite doing your best to provide excellent customer service.
Getting online reviews can feel like riding a roller coaster. The good reviews are easy…
Sep. 8th, 2021
7 Ways Local Businesses Can Capture More Leads Without Spending More on Ads
We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true!
Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads.
But you don’t necessarily ha…
May. 16th, 2023
Five Types of Social Media Content That Are the Most Likely to Be Shared
Keeping your social media platforms stocked with quality content and getting your audience to engage with the content are two totally different things. You want to create content that will spread far and wide online to reach potential customers and boost conversions. But what type of content is that?
Here are five …
May. 2nd, 2023
How To Use YouTube To Generate More Leads
YouTube can turn out to be very lucrative for lead generation if you know how to leverage the world’s most popular video sharing platform. YouTube tends to hold visitors’ attention for far longer than other social media platforms or search engines, making it more likely for people to interact with your lead magnet…
Apr. 20th, 2023
How to Write an Email That Converts—From the Subject Line to the CTA
Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most important tips to help you craft that perfect email.…
Apr. 4th, 2023
What Is Domain Authority (and How Can It Be Increased)?
Google Search remains one of the most important sources of organic traffic. The company never reveals precisely how the results are ranked but it does offer guidance to webmasters and publishers so that they may follow best practices. Since Google provides limited information about the factors it considers for ranking…