You're on social media for one reason and that's to get your message out to as many people as possible. Social media is all about amplification. Those that are able to attract the most amount of eyeballs to their posts, videos, images, etc are considered to be the mavericks of their field.
That’s because social media can be a tough nut to track, particularly for businesses. Maintaining a presence across all of the different networks can be difficult and time consuming. That’s why brands often try to go above and beyond in their efforts to increase their organic reach.
Sometimes, that can end up doing more harm than good. A social media crisis is always best avoided. It has the potential to permanently harm the reputation of a…