Mimi and the team at Mimi and Little Bean's Children's Boutique win award

With its beginnings in the heart of Salem, Oregon, Mimi and Little Bean’s Children’s Boutique is a testament to the power of dreams and community support. Owned by Jen and her daughter, Mck, this charming boutique grew to become a beloved local establishment and is now an online store providing unique products and fostering strong relationships within the community.

A Dream Realized

Jen’s journey to entrepreneurship is an inspiring one. Having spent nearly three decades in the affordable housing industry, she dedicated herself to her career, climbing the ranks from a compliance officer to overseeing the compliance department. But in 2020, a significant event shook her world. Her daughter, married to a Marine, gave birth to her grandson prematurely, right in the midst of the COVID-19 pandemic. With her grandson requiring frequent medical appointments in Portland, Jen realized the importance of being there for her family.

Reflecting on her career and the time spent away from her loved ones, Jen made a life-altering decision. In 2020, she retired from her job, determined to fulfill her lifelong dream of opening a children’s store. This decision was not just about realizing her own aspirations but also creating an opportunity for her daughter to be part of the venture. Thus, in 2021, Mimi and Little Bean’s Children’s Boutique was born.

A Journey of Two Years

In the heart of Salem, the mother-daughter duo opened their brick-and-mortar store, excited to serve the community. For nearly two years, they provided a charming space where parents could find unique clothing and accessories for their little ones.

Recently, when they decided to close their physical location and transition the boutique to an online store, the local community rallied to show their continued support. Jen recalls, “The support from the Salem community was overwhelming, a true testament to the bonds we had formed over the years.” This support has become the driving force behind Mimi and Little Bean’s continued success and growth as they serve the Salem community and beyond.

online store featuring children's boutique clothing and accessories

Community at the Core

What sets Mimi and Little Bean’s Children’s Boutique apart is its deep connection to the local community. Over the years, they have become an integral part of the lives many of Salem’s moms and families. From serving expectant mothers who need a gown following delivery or a perfect coming home outfit for their baby to celebrating birthdays and holidays, they have played a significant role in the community’s milestones.

Jen humbly acknowledges the privilege of being part of these special moments, from joyful occasions to heart-wrenching ones. She recounts an experience about a year ago when the boutique put together a gift and sent it to the hospital for a grieving family who needed a burial outfit for the baby they had just lost. It was a poignant reminder of the importance of community support and giving back.

A Name with Meaning

The name “Mimi and Little Bean’s” carries a personal touch, reflecting the heart and soul of the boutique. When Jen found out she was going to be a grandmother, she contemplated what her grandchild would call her. “Mimi” felt right, and it became her chosen name. Her grandson, born prematurely, earned the endearing nickname “Little Beans.” With these names in mind and drawing inspiration from an online class that stressed the importance of a personal touch, Mimi and Little Bean’s Children’s Boutique was born.

Mimi and Little Bean's Children's Boutique

A Dream Deferred, But Not Forgotten

Jen’s dream of owning a children’s boutique dates back to 1998 when she had the opportunity to purchase a used children’s store on the Oregon coast. However, life presented her with two different paths, and she chose the one that led her to a career in affordable housing. The dream of owning a children’s boutique never left her heart, and it remained a cherished goal for many years.

It was a dream that waited patiently for its time to shine. In 2020, Jen took that leap of faith, combining her passion for children’s clothing with her dedication to her family. Mimi and Little Beans Children’s Boutique was the realization of a dream deferred but never forgotten.

Surprises and Rewards

As a business owner, Jen encountered surprises she never expected. The most profound revelation was the incredible support from the local community. Having worked in retail during her college years, she understood the importance of customer service, but the depth of support from her customers was beyond her wildest expectations.

The boutique’s unique charm lies in the relationships formed with customers. Jen fondly watches children grow up as loyal customers, from newborns to toddlers. It’s not just about selling clothes; it’s about being a part of their lives. Customers often send pictures of their kids, creating a genuine and heartfelt connection.

Local Treasures and Giving Back

Mimi and Little Beans Children’s Boutique offers products that can’t be found elsewhere locally, including premium bamboo items. This unique selection sets them apart from big-box stores, giving customers the opportunity to shop local while obtaining quality products.

Featured categories in online store

Moreover, when customers choose to shop locally, they contribute to the community’s well-being. Jen emphasizes the importance of supporting small businesses and highlights the boutique’s free local delivery option, making it convenient for customers to access their favorite products.

Local Delivery with a Personal Touch

Jen and her team go the extra mile for their customers by offering free local delivery within a 30-mile radius. It’s not just about delivering products; it’s about creating a memorable experience. During the Christmas season, they embraced the spirit of giving by personally delivering orders, complete with Santa’s bags, to customers’ front porches. They also provide free porch pickup, ensuring that customers have convenient options.

Community Support and Recognition

Mimi and Little Bean’s Children’s Boutique has always been deeply committed to giving back to the community. Their initiatives include collecting books for the NICU at Salem Hospital, supporting the Humane Society, and providing Christmas gifts for families in need. One year, they aimed to serve one family but ended up making the holidays special for six families.

The boutique has also received numerous awards and recognitions, cementing its place as a valued contributor to the local community. One award, in particular, was especially meaningful as it came at a time of personal loss for Jen. It served as a reminder of the incredible journey they had embarked on and the impact they were making.

A Love for Salem

Beyond running her boutique, Jen finds joy in exploring Salem. She enjoys taking her grandchildren to Riverfront Park, where they visit the carousel and spend time outdoors. Supporting other small businesses in the area is another favorite pastime, as she understands the importance of community solidarity.

Jen and her daughter also share a love for coffee, frequently choosing to visit different local coffee shops. Their support extends beyond their own business, demonstrating their commitment to strengthening the local economy.

Little bean and his family

Dreams for the Future

As a business owner, Jen has a plethora of ideas and ambitions for the future. She’s determined to revive the used clothing portion of her business, ensuring that the boutique continues to serve the needs of families in the local community. Jen believes that her journey is guided by a higher purpose and that she’s far from done in making a positive impact.

On a personal note, Jen has dreams of witnessing the northern lights and traveling to Ireland with her husband. Health challenges have temporarily deferred these plans, but she remains hopeful that the right treatment will allow her to pursue these dreams.

Mimi and Little Bean’s Children’s Boutique is a testament to the power of dreams, community support, and the indomitable spirit of its owners, Jen and Mck. Jen’s journey from a successful career to the fulfillment of a lifelong dream is an inspiration to all! You can visit Mimi and Little Bean’s Children Boutique online at https://www.shopwithmlb.com/

Pam Fahndrich

About the Author

Pam Fahndrich is the Co-founder of WhirLocal Media Group, and Co-publisher of WhirLocal Salem and WhirLocal Albany. She is passionate about lifting up local businesses and non-profits because they are the lifeblood of our economy. Pam also loves the opportunity to speak on the topic: Why "Thinking Local" Matters. 

Other WhirLocal Neighborhoods in Minnesota

94