The Beginnings of Mobile Car Detailing in Collinsville
Jay Merkel’s foray into the world of car detailing began not just with a passion for cars but with a $20 bet that he couldn’t make a car shine. This challenge sparked a career that now spans nearly three decades. Jay initially learned the ropes under the mentorship of Larry Lucas, who owned a local body shop. Larry, whom Jay refers to as his “Mr. Miyagi,” taught him not only the technical skills required but also instilled a work ethic and attention to detail that Jay carries into his business today.
The Growth of Extreme Detailz – Auto-Detailers for Collinsville, Maryville, Troy and surrounding areas
What began as a part-time mobile car detailing venture in 2007 turned into a full-time business in 2016 when Jay launched Extreme Detailz, focusing primarily on mobile car detailing to meet the local demand in Collinsville and the surrounding areas. His service is unique—bringing the car wash to the customer’s doorstep. This business model has proven to be a hit, providing convenience coupled with high-quality detailing work.
Support and Encouragement from Dr. Kris McClusky
Critical to Jay’s journey was the encouragement from Dr. Kris McClusky, a chiropractor and a friend from ChiropracticWorks. Dr. McClusky’s faith in Jay’s potential and business acumen encouraged him to take the leap into a full-time detailing business. Further support came from family and local community members, who were instrumental in helping Jay establish and expand his customer base through word-of-mouth advertising and referrals. Jay’s reputation in the community has boosted his business and his business revenue.
Jay’s children Aaralynn Merkel and Jayson pose with the Rockie the Rock Snake at Woodland Park in Collinsville.
Community Involvement
Jay’s commitment extends beyond just car detailing; he is deeply involved in community projects like “Rockie the Rock Snake,” which aims to unite the Collinsville community through creative and collaborative stone painting activities. His business is not just a service but a community staple that brings people together.
Jay Merkel’s Vision for the Future of Extreme Detailz
Looking ahead, Jay plans to expand Extreme Detailz by setting up a permanent location that will not only house his detailing operations but also offer a full-service car wash. This expansion will provide a fixed hub for community engagement and customer service. Jay also emphasizes the importance of training and mentoring the next generation of car detailers, ensuring that his legacy of quality and customer care endures.
Experienced Car Detailers in Collinsville
Jay Merkel’s story is one of passion, resilience, and community spirit. From a bet that led him to discover his calling to becoming a pivotal community figure in Collinsville, his journey with Extreme Detailz showcases the power of local support and entrepreneurial spirit. For those inspired by his story or looking to get a taste of his service, visit Extreme Detailz on WhirLocal or connect via the Extreme Detailz Facebook page.
Jay Merkel and Extreme Detailz not only enhance the shine on your vehicle but also the cohesion within the Collinsville community, one polished car at a time.
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