A look at how Brandon Ballard built TX Artificial Turf & Design into a DFW family business serving everyone from homeowners to hospitals to Dude Perfect.
Brandon Ballard wears a hat that says “Turf Goat” across the front, and after eight years of running TX Artificial Turf & Design, the message tracks. From a single decision to leave a job he felt was failing customers, Brandon has grown a family-run turf company that now covers a 60-mile radius around Dallas, installs at hospitals and fire stations, and recently laid the gray-and-white surface that Tom Brady warmed up on at Dude Perfect’s new indoor facility.
“The classic American dream story,” Brandon said about how it all started. “I worked for a turf company and I saw all the mistakes and shortcomings and things that they were not paying enough attention to, and got tired of getting the brunt of it from our customers. So I decided that I could do it better myself.”
Built for the way DFW families actually live
For most of the homeowners who call TX Artificial Turf & Design, the request comes from a place of frustration. Kids slipping in mud. Dogs digging up the same patch of yard week after week. New townhouse developments where zero-lot-line construction blocks the sun, and older neighborhoods where mature trees turn lawns into bare dirt by August.
“It’s all real kind of like pain focused,” Brandon said. “Kids are getting muddy, dogs are getting muddy, dogs are digging. About 95 percent of people come to us for that reason. The other five percent want it around pools, or for a putting green, just for the aesthetic of it.”
The company serves the full DFW market, including Dallas, Fort Worth, North Dallas, and South Dallas, with crews running roughly a sixty-mile radius from the city center. Residential work fills most of the calendar, and commercial projects have grown into a cornerstone of the business as well.
From frustrated employee to family operation
Brandon launched TX Artificial Turf & Design in 2018, before the home-improvement boom that came with the pandemic. The first years were small. Eight years later, the company has built a marketing engine, a trained sales team, and a family payroll that includes his sister, his mom, and his brother, with regular cameos from his wife and two daughters in the company’s video content.
“We really pile on the family-owned thing,” he said, “because that’s what it is.”
Coming out of a marketing degree, Brandon stacked the marketing budget into every channel he could measure. Google Ads. SEO. Local service ads. Social ads filmed at home with his family. Drone footage and testimonial videos produced by a dedicated videographer. The growth chart followed: two million in revenue in 2025, already near two million for 2026, and tracking toward four by year end.
“My thing is, we make money to then put it back into the company to grow,” Brandon said. “That’s really been the focus.”
Where the value shows up
Walk the path of a TX Artificial Turf & Design install, and the small choices add up. Sales consultants arrive in wrapped vehicles, in branded gear, ready with a structured walkthrough. Designs come together on an iPad in a CAD-based system that gives homeowners a clean 2D rendering of how the finished yard will look. Measurements come out tighter for it.
The product itself carries that same standard. The team buys directly from the manufacturer, which means full quality control on every roll that lands in DFW. Installations come with a five-year workmanship warranty. And the infill, the granular layer worked into the turf to keep the blades upright, is a custom blend: a standard base, a deodorizer formulated for dogs, and an additive called T-Cool that holds the surface roughly twenty-five degrees cooler through Texas summer.
“We’re not going to be the cheapest, but you will get the best deal with us as far as what you’re getting,” Brandon said.
A growing portfolio of DFW landmarks
The commercial work has carried the company into some of Dallas’s most recognizable spaces. Recent projects include turf at Medical City Children’s in downtown Dallas, multiple installations across the Baylor Scott & White hospital network, a training facility for Dallas Public Safety officers and firefighters, and a fire station.
The Dude Perfect installation is the one Brandon still grins about. After the popular sports-entertainment crew opened their new indoor facility, the floor for their grand reveal was the gray-and-white turf his crew had laid weeks earlier. Tom Brady showed up to throw a few passes on it.
“I was like, that is so cool,” Brandon said.
A name built for the next decade
The plan from here reaches past DFW. Brandon is targeting four and a half million this year, with a push to bring all crews in-house and tighten control over the customer experience from quote to final brush. From there, he is mapping out a path to ten or twelve million by 2030, then carrying the model into surrounding states.
The business name is built for it, and there are several new branches in sight. The bigger goal is building a team and a set of processes strong enough to run without Brandon in every meeting.
“I’m trying to get this to where we can grow and put the right people in place and have the right processes in place,” he said. “I just want to make sure that everything is self-sufficient before that next step.”
Connect with TX Artificial Turf & Design
Whether the dream is a backyard the dogs can finally enjoy, a putting green by the pool, or a commercial space ready for a Dude Perfect-level reveal, the team at TX Artificial Turf & Design is ready to walk through the design.
Website: https://turfanddesign.com
