In an exclusive interview with the talented team at Louis (pronounced Loo-eece with an emphasis on eece) Outdoor Solutions, we delve into their customer-centric approach and green initiatives that have been taking place since 2019. This isn’t just a tale of business growth; it’s a story of passion, dedication, deep-rooted connection to the local community, and even a side venture that involves a podcast about ancient treasures.
Blooming Beginnings: From Greenhouses to Flower Power
Rachael Yanarella, one of the three owners of Louis Outdoor Solutions, shares her journey with us. “After high school, I found myself at a crossroads. College wasn’t on the immediate horizon, but a family connection led me to the doors of a well-established greenhouse and florist in Lexington called Michler’s.” She reminisces about her initial experiences, starting from the greenhouse to floral arrangements and eventually becoming the company’s first full-time female landscaper. “I fell in love with the diversity of the work – the changing seasons, the personalized touch with clients, and the thoughtful approach to landscaping,” Rachael adds, highlighting the company’s commitment to organic methods and native plants. After seven fulfilling years, Rachael took a leap and joined hands with another formal garden designer, delving into maintenance contracts and honing her skills in high-end hand trimming. The transition allowed her to explore different styles, from formal English gardens to more cottage-like settings. “I connected with both worlds, and when the maintenance aspect was sold, I decided to carve my own path,” she says, emphasizing the importance of personal growth and evolution in the landscaping industry.
Branching Out: A Landscape Partnership
Enter Matt Hamilton, part of the dynamic ownership trio. Growing up in Lexington, Matt’s journey began with mowing lawns and gradually evolving into a business that handled over 200 yards a week. His degree in agricultural economics from the University of Kentucky fused his passion for the outdoors with a business acumen rooted in soil science. Matt’s transition from his own successful business to partnering with Beau Spicer who went from managing to owning Louis Flower Power, it was a natural progression. “We decided to merge and focus more on the landscape side. People would visit the shops, asking for recommendations on planters and installations, and that’s when Louis Outdoor Solutions took root,” Matt explains.
Community Collaboration: Kentucky Pride
While their prominent location is off Tates Creek Road, they operate out of their scenic property in Nicholasville, named Lilly of the Valley, blending flower nurseries with a landscape division. The synergy between the floral and landscape components allowed them to offer a unique, full-circle service to their clients. One standout aspect of this landscaping company is their commitment to local growers and businesses. They are Kentucky Proud, emphasizing that 80% of their retail shop’s products are sourced within 60 miles. From fall favorites like pumpkins to the iconic bourbon barrels, the company prioritizes local, resulting in healthier, more acclimated plants that stand the test of transportation challenges. Beyond residential projects, this landscaping company actively engages with the community through partnerships with local restaurants. They collaborate with establishments like the BHG Company and Whiskey Bear, enhancing the ambiance with their vibrant green touch. Matt stressed the importance of educating businesses on the complexities of maintaining plant life in containers, especially in the concrete jungle.
Masters of Making Things Grow: Nurturing Community Bonds
Louis Outdoor Solutions isn’t just about beautifying landscapes; it’s about giving back to the community. Rachael’s eyes light up as she talks about their philanthropic endeavors – guided and led by Beau. From donating presents and bicycles to the Children’s Hospital during Christmas to partnering with the Lexington Humane Society, the team actively engages in local causes. Their support of events, like the craft fair, are carefully curated to support local artisans and creators. Matt notes, “We don’t want to be the biggest; we want to be connected to our community. It’s not just about landscaping; it’s about cultivating relationships.”
Beyond Landscaping: Unveiling the Media
As the conversation unfolds, the team shares interesting revelations – they are part of the flower power radio show on Saturdays from 8 am – 10 am on Channel 590 AM. They are also working on creating a YouTube Channel that will give watchers tips to help unleash your green thumb. Rachael and Beau also host a podcast that offers a unique blend of entertainment and education. Born from Beau’s passion for Native American relics, the podcast titled “Relic: History Unearthed” invites listeners into a world of discovery and explores a unique and entertaining perspective on these historical artifacts. Discussing the thrill of field-walking and exploring human history, the podcast offers a fresh take on a niche hobby echoing the team’s commitment to continuous learning.
The Essence of Louis Outdoor Solutions: Personal, Passionate, and Local
What sets Louis Outdoor Solutions apart in the competitive Lexington landscaping scene? Matt emphasizes their deep local roots and a commitment to providing top-quality products and services. “We cover a lot of ground – from flower shops to landscape divisions, but our focus is on being local, personal, and hands-on,” he says. Their unique approach involves a fusion of talents. Matt emphasizes the importance of offering the best products and services, ensuring every project is a collaborative effort. “We want our clients to feel they’re getting their money’s worth and investing in something that will bring them joy,” he says. The team’s dedication to fostering relationships with clients goes beyond the professional realm. Rachael chimes in, “We’re not just a faceless company; we’re a smaller, family-owned business. We care about our customers, and many of them have become friends and family over the years.”
A Green Future: Tips for Homeowners
As spring approaches, Louis Outdoor Solutions encourages homeowners to plan ahead. “Start the conversation early, especially if you’re considering landscaping projects. Quality takes time, and scheduling in advance ensures you get the best results,” Rachael suggests. Matt nods in agreement, “Timing is everything in landscaping. From May to June, we experience the peak season, so planning ahead ensures you secure a spot on our schedule.” Rachael adds, “Patience is crucial, especially during the busy seasons. It’s essential for clients to understand the variables we work with and appreciate the craftsmanship that goes into each project.” Rachael highlighted the consideration for homeowners’ schedules, especially during the summer months when vacations are common, emphasizing the importance of planning not just for the company but for the clients as well. In the unpredictable world of landscaping, Mother Nature often dictates the pace. Matt and Rachael stress the importance of communication in managing expectations. “We’re upfront with our clients about potential delays due to weather or unforeseen circumstances. Planning ahead is key,” Matt advises.
Challenges and Triumphs: Labor in the Landscaping Industry
During the winter months, when the landscaping hustle takes a brief hiatus, Rachael and Beau delve into their podcast. Matt focuses on fixing equipment and planning for the upcoming year. The winter season is a time for reflection, learning, and preparing for the challenges that lie ahead. As the interview draws to a close, the team addresses the perennial challenge faced by landscaping companies in Kentucky – labor scarcity during the off-season. Now is the time of year they are seeking dedicated individuals to join their landscaping team for the upcoming seasonal period. If you are interested in joining Louis Outdoor Solutions for this seasonal opportunity, please direct message them through facebook at https://www.facebook.com/louisoutdoorsolutions or instagram at https://www.instagram.com/louis_outdoor_solutions/.
Growing Together: A Blooming Legacy
Louis Outdoor Solutions isn’t just a landscaping company; it’s a testament to the power of passion, collaboration, and community. With their roots firmly planted in Lexington’s soil, Beau, Matt, Rachael, and the entire team continue to cultivate beauty, one landscape at a time. So, the next time you stroll through a vibrant garden or enjoy the blooms of spring, remember the hands and hearts behind it – Louis Outdoor Solutions, where landscapes become blooming legacies.
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Apr. 24th, 2021