Should You Incentivize Online Reviews?
There’s a lot of hullabaloo out there about reputation management (online reviews). Reviews are a huge part of today’s buying journey, and it’s important to follow the rules.
While a lot of agencies and marketers promote incentives for online reviews, we don’t think it is a good idea and never have. Nor does Google. It is a clear violation of their policies.
If anything, provide a token of appreciation after writing a review, but never offer it as an incentive up front.
This will keep you in line with Google’s terms of service.
If you’d like to discuss creating a reputation marketing and management strategy for your local business, give us a call today at 503.581.4554, or fill out the form on this page.
We specialize in marketing for hardscape & outdoor living contractors, as well as the home & garden services, healthcare, and professional services industries.