Having a great reputation online and in real life often means you’ll need to have excellent customer service. In this great post for HubSpot, Swetha Amaresan outlines eight major keys for great customer service. We’ll be focusing on one: learning from every interaction.

Learn from every interaction.

Your service team should treat every customer conversation like it’s a learning experience. When they listen and learn from your customers, they cultivate a mutually-beneficial relationship that helps them understand your target audience. Even if a call goes poorly and a customer is upset, they should think about one thing they’ve learned from the experience, so next time they can better approach the situation.

Swetha Amaresan, HubSpot
Read the article here.

In this video, Kris talks about the things you can learn from listening to both positive and negative feedback.

If you’d like to discuss a strategy to actively gather feedback for your local business, give us a call today at 503.581.4554, or fill out the form on this page.

We specialize in marketing for hardscape & outdoor living contractors, as well as the home & garden services, healthcare, and professional services industries.